Interface design is about intent. With good UX design we can offer subtle suggestions to direct your users eye through your site, and steer them in whichever direction you intend.
Motion is a strong UX element. It captures attention and can effectively take the users attention from one edge of the page to the other.
There is a science behind how the human eye takes in information. By utilizing that science in our designs we can properly feature key information in the places that get the most looks.
Perhaps the simplest way to get a users attention.
The eye is constantly drawn to things that are different,
or out of place. By using hard contrast between
certain colors we can create focal points
that draw attention.
Some shapes can be more
pleasing than others. For example, did you
know that the eye is naturally drawn to circles? With
subtle cues like these we can augment the user's
experience to encourage interest and ultimately conversions.